Our name is derived from the Shona words "Muchero" meaning fruits and "Muzinda" meaning home, loosely translated into English as "the home of fruits" or simply Indigenous Fruits. These fruits mostly collected from the wild, have always formed part of the Zimbabwean diet with their importance being greatest in drought seasons. The diversity of indigenous edible fruits offers variety in the household diet; superior nutritional composition and serves as a supplementary source of food, seasonal food, and emergency food.
"Let food be thy medicine and medicine be thy food."
― Hippocrates
Chero Zinda is a Canadian registered company that is rooted in the whole foods organic space and was founded to serve as a major importer of raw, organic whole foods in bulk from the African continent to be experienced in the North American market.
Through our subsidiary Chero Zinda Farms in the sub-Saharan African country of Zimbabwe, we have access to over 3,000 hectares of arable farmlands including strong partnerships with local farmers to plant and grow different types of produce all year round making us a reliable international foods supplier.
We are also heavily invested in sourcing bulk foods and products of various types from the region stretching from South Africa to Tanzania for clients and maintain relationships with wholesale distributors between Canada, the U.S, and China to serve growers, manufacturers, and organic brands in Africa.
As an organization is its people, we are firm believers in traditional foods, fruits, plants, and roots that provide a wealth of nutritional value. In Africa, traditional foods and medicines are the total sums of knowledge, skills, and practices based on theories, beliefs, and experiences indigenous to different cultures that are used to maintain health, as well as to prevent, diagnose, improve, or treat physical and mental illnesses.
We are experts in farming, sourcing, and identifying the different food types that are consumed and demanded worldwide and strive to offer an alternative to highly processed foods and supplements.
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